BlackBerry Packaging

The out of box experience is the first impression of the product story.  This un-boxing  is designed with a simple hierarchy of elements all laid out with the order and clarity of a bento box.

We told the design story of the unique BlackBerry Passport device through its packaging, which included a start guide in the format of a passport document.  This document sat under the device in a package that was designed for clarity, and order.  The packaging is optimized for mass production, manufacture, pick & packing and cost.

Designed and delivered while serving as Managing Director, Global Head of Industrial Design at BlackBerry.

PACKAGING, BRANDING